LOOKING FOR NON-DUES REVENUE THAT BUILDS VALUE AND RELATIONSHIPS FOR YOUR MEMBERS?
LET’S CREATE A MEMBERSHIP DIRECTORY FOR YOUR ASSOCIATION!
Developing a Membership Directory for your organization is a worthwhile project that can drive non-dues revenue, grow membership, deepen relationships and heighten brand awareness in your market. But it’s also a time-intensive project that can be difficult to fit in to your already full agenda. There is a ton of detail work in curating, verifying and formatting content and membership listings as well as acquiring print-quality logos from all members. Then the sales process begins. There is back and forth with advertising prospects, getting to “yes,” and collecting or creating ads in the correct format for your Directory – and that’s all before printing and distributing.
There are many benefits of creating an annual Membership Directory for your organization. In addition to bringing value to your vendor/associate members, your Membership Directory can be used as a tool to grow membership all year long. Your Membership Directory can be distributed to prospects at events or in mailings. Having a beautiful, professional Membership Directory raises the profile of your organization. When asked, many association members will advertise in your Membership Directory to show their support and build their business in your market, adding non-dues revenue for your organization. Additionally, the process of collecting membership listing information is an excellent opportunity to close prospects who have been on the fence or dragging their feet about joining – no one wants to get left out! Your Membership Directory also offers you ample opportunity to share association news and promote your events, training, products and opportunities. Your Membership Directory is a magazine, resource guide and prospecting tool all in one!
Having a beautiful, professional Membership Directory raises the profile of your organization.
ADS will collect, organize, proof and format your membership listings and create content to help showcase your association’s strengths, recent highlights and offerings.
We handle all advertising sales – the back and forth with prospects, getting commitments and collection of all creative.
Layout & Design
Our designers will create a beautiful design in sync with your brand identity and layout your entire directory. You will sign off on the final product but can leave the detail work to us!
Printing and Distribution
ADS has close relationships with printers and will ensure that your directory is a beautiful piece that you can be proud to share with members and prospects. After printing, we can also provide distribution services to all members. It’s a turn-key solution for your organization — you just collect a check!
ADS has worked with organizations across all sectors on Membership Directories: legal, medical, executive, financial and construction.
The best advertisement for our services is the Membership Directories we produce, so we want each and every page to be perfect. You will have final approval on all listings, content and advertisements.
We speak your language and love helping associations grow, flourish and develop new streams of revenue!
ADS can help develop your Membership Directory with our turn-key solution that takes the entire project off your hands.
Our team has decades of experience in creating Membership Directories, advertising sales, graphic design, copywriting and editorial. And because we also have experience managing associations, we understand the importance of each and every relationship you have with members, prospects and supporters. We will treat your members with the greatest care and respect and go beyond the easy sales to help you grow membership when appropriate.
Our Turn-Key Membership Directory Solution Services Include:
Collection, organization and verification of all Member Directory listings
Collection and formatting of print-quality Member logos or photos
Advertising sales and collection or creation of ads
Creation of Association ads promoting events, products or services
All copywriting, graphic design and layout
Printing & Distribution
You and your members receive a high-quality, professional Membership Directory and your organization develops a new stream of non-dues revenue. ADS takes on the work and you enjoy the benefits – it’s a win-win for you and your members!