Case Study

nefma.org

Challenge

Move an association membership website from the Your Membership platform to WordPress, increasing visual appeal, visitor engagement and user friendliness.

Client needs:

This site was for a marketing association, so it had to look amazing while still delivering an exceptional experience for members and prospective members. The association needed to be able to sell memberships, event tickets and sponsorships through the site and provide a “Members Only” area with log in to access premium content and information. An online membership directory was also needed.

Focus on People:

An association is made up of people – yet the former site was very text heavy with tiny photos of board members. ADS made people a priority with the new site design, acquiring more professional headshots from leadership and breaking them out of their tiny little boxes.

Action Items:

ADS used action phrases, such as “Join,” “Learn,” “Connect,” and “Sponsor” to keep the focus on visitor actions instead of focusing on the association first. We kept the focus on what the association had to offer visitors – members, prospective members, sponsors and partners.

Connections are Key:

Throughout the site, ADS included ways for visitors to connect with leadership, fellow members and vendors. We included social media links whenever possible for individuals, vendors and partners and we partnered with Friends2Follow to provide social feeds for the association and their Premier Partners on the home page. The association had not produced a directory in some time, so ADS created both an online and print version and took the time to collect updated information for every member and company logos for all member institutions.

All In One Solution:

The former site was clunky on the backend and bare bones on the front. Thanks to WordPress plugins like Event Espresso, WooCommerce and BuddyPress, we were able to offer a beautiful site that still offered all the elements needed in one place – event management, a member directory, a members only section and eCommerce.

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